Payment services company Worldline has joined forces with Google to further enhance its digital transformation by utilising innovative cloud-based technologies from Google Cloud.

Furthermore, Google will offer seamless online payments to its customers in Europe through the collaboration with Worldline.

As part of the partnership, both partners will jointly address go-to-market opportunities and deliver new and improved digital customer experiences for merchants and financial organisations.

Google Cloud CEO Thomas Kurian said: “Our partnership with Worldline underscores the wide range of opportunities that secure and reliable cloud technology, data analytics, and AI can bring to merchants and financial institutions.

“By bringing together the strengths of our two companies, we can accelerate innovation in the payment industry.”

Worldline will make use of Google Cloud’s secure, high-performance, and low-latency infrastructure for  improving its operational efficiency, streamlining costs, and enhancing its strategic positioning.

Besides, the payment services company will leverage Google Cloud’s data analytics and artificial intelligence (AI) capabilities to extract benefits from its own data to create new payment products and services.

Additionally, Worldline will offer Google customers more advanced payment options, support for more payment networks, enhanced cross-border conversion, and a more optimised customer experience.

Worldline started its “Move to Cloud” programme in 2022, which includes the usage of the cloud to expedite the company’s digital transformation into a global premium paytech company.

Worldline CEO Gilles Grapinet said: “To trailblaze changing payment environments and not only meet but anticipate customer expectations, it is key to couple our Paytech DNA with the technological capabilities of a true market leader.

“We are very proud to expand and strengthen our partnership as a payment provider for Google in Europe. Our deep market infrastructure understanding, combined with Google Cloud’s technology expertise and scale, will accelerate our time-to-market and drive tangible success for our customers and markets.”