In a strategic move to enhance its offerings in the real estate and mortgage industry, Williston Financial Group (WFG) has announced the completion of the acquisition of Volly by its marketing and technology subsidiary, MyHome, a Williston Financial Group Company (MyHome).

WFG, based in Portland, is a leading full-service provider of title insurance and real estate settlement services, operating nationally for both commercial and residential transactions.

Volly, established in 2004, has earned a distinguished reputation as a national provider of dynamic technology and marketing services catering to banks, credit unions, and mortgage lenders across the US. With a focus on cutting-edge technology and personalized marketing solutions, Volly has been a key player in supporting some of the nation’s largest lenders.

The company’s marketing automation suite and creative services team have proven instrumental in accelerating lead capture, conversion, and customer retention, with one-third of the top 30 banks in the country currently leveraging Volly’s services.

MyHome, a pioneer in online closing and collaboration since its launch in 2015, has consistently aimed to streamline the real estate process, reducing time and costs for all participants involved.

The acquisition of Volly aligns with MyHome’s broader vision of supporting professionals in the homeownership sector throughout the entire customer engagement journey. This strategic move significantly expands MyHome’s capabilities in mortgage lead generation, conversion, and retention, crucial elements for ensuring sustained success for lenders.

Williston Financial Group president and CEO Steve Ozonian said: “Since inception, both WFG and MyHome have been dedicated to providing transparency and empowerment to all mortgage transaction participants.

“As the digital transformation of our industry accelerates, we’re committed to acquiring and building solutions that help us further expand our reach and achieve the next stage of our mission to transform and streamline the real estate experience for all constituents.”

Moving forward, Volly’s suite of services will be integrated into WFG Enterprise Solutions, a comprehensive platform offering customizable services for lenders of all sizes. This includes appraisal management, valuation services, title and settlement services, default services, and now, customer relationship management (CRM), sales enablement, and portfolio retention tools.

Volly CEO Katharine Loveland said: “At Volly we are passionate about helping our customers capture and convert new business faster and retain their customers for life. Now, as part of the MyHome team, we are excited to amplify our product innovation and extend our reach to serve even more lenders at a time when acquiring and retaining business is more critical than ever.”

The transaction was facilitated with exclusive financial advisory services provided by Keefe, Bruyette & Woods, Inc. to Volly’s parent company, Mortgage Tech Holdings.