, an automated operating system for freight forwarders, said that it has been selected by the HBI group for automating workflows across its accounts payable, customs, and pre-alert operations.

HBI is a freight forwarder that specialises in maritime and air transport.

By using’s solution, the group is expected to boost its operational scalability and flexibility amid the prevailing challenges in the supply chain.

With the platform, the freight forwarder will be able to introduce automation throughout the lifecycle of the shipment, while empowering its team in offering outstanding customer service amid quickly evolving marketing conditions.

HBI will initially use’s suite of capabilities at its French headquarters and will later plan to implement the automation tools across all its forwarding operations around the world. co-founder and CEO James Coombes said: “We are thrilled that HBI are leveraging technology to drive greater operational efficiency and assist in their exciting international expansion.

“Shippers are becoming increasingly savvier about sourcing strategic partners, who match best-in-class domain expertise with the right tools to navigate supply chain volatility. HBI recognise that.” said that its solution employs artificial intelligence (AI) for understanding, triaging, and acting on incoming shipment data. This saves countless hours of chasing information for HBI’s operators as well as keying into systems manually and adjusting against downstream systems.

The real-time, continuous processing of the platform is expected to help HBI’s operators in managing shipments more quickly and with increased certainty for their customers.

HBI chief operating officer Pierre Desnottes said: “Technology is a critical driver of growth, it allows us to build more resilient and flexible supply chains, which is particularly important in today’s tumultuous landscape.

“ offers a comprehensive platform equipped to handle a wide array of operational processes, which will allow our team to dedicate more time to optimising client satisfaction.”