UFS, a provider of technology solutions for community banks, has announced the acquisition of Quest Analytics, a firm specialising in financial services technology. Quest Analytics, based in Pittsburgh, offers a scalable and customisable customer engagement platform specifically designed for financial institutions.
Quest Analytics president Karl Keller said: “Our team, originating from banking backgrounds, recognised the hurdles faced by bankers in customising generic CRM systems to suit the distinct requirements of financial institutions.
“Our mission was to develop tools and a banking engagement system enabling institutions to harness the potential of their data, enhance customer relationships and streamline the efficiency of bank staff.”
UFS CEO Mike Tenpas said: “The acquisition of Quest Analytics is perfectly aligned with our purpose of empowering community banks to thrive. The combination of Quest Analytics and the UFS Banking Applications suite will provide a deeply integrated and robust technology platform capable of redefining customer journeys and producing material financial benefits for our clients.”
The integration of Quest Analytics with UFS’s existing technology and service delivery is expected to offer banks a comprehensive partner for customer engagement and banking operations. Quest Analytics provides a suite of customer success solutions through nine flexible modules, including marketing, lead generation, prospecting, cross-selling, servicing, customer profitability, and data analytics.
UFS president Eric Jones said: “Our teams are already working together to tightly integrate the Quest Analytics Customer Success platform with UFS’s suite of banking applications and private cloud solution which will create a highly efficient, easy to deploy platform designed to empower bankers with the technology to execute their unique business strategy.”
