Polish deep-tech company Synerise has secured an investment of $8.5m in a Series B+ funding round to bolster its growth strategy.

The financing round was led by commerce platform VTEX. It also had participation from Snowflake co-founder Marcin Zukowski and dunnhumby former CEO Simon Hay among others.

Upon the completion of the new round, Synerise is valued at more than $120m.

The new capital will enable the Polish deep-tech company to expand into new markets and bolster its position as a provider of behavioural artificial intelligence (AI).

Synerise and VTEX have also announced a technological partnership. Through the alliance, both parties intend to integrate Synerise’s AI-driven behavioural prediction models with VTEX’s commerce platform.

The collaboration will also offer VTEX’s enterprise customers with improved AI capabilities.

Both companies have signed a term sheet that aggregates a commercial and share-based agreement.

VTEX will develop AI products and add-ons based on Synerise’s prediction technology BaseModel.

VTEX founder and co-CEO Geraldo Thomaz said: “We are impressed with Synerise’s technology and team. By far, it is the best model for behavior prediction that we had the opportunity to test.

“We believe Synerise can consolidate the infrastructure layer for companies developing AI solutions. AI providers will consolidate as fast as cloud providers consolidate. We see Synerise as the core for the AI retail world.”

Established in 2013, Synerise offers advanced AI and big data technology solutions to more than 150 markets.

The company’s clients include major companies in retail, banking, eCommerce, and other sectors. It is said to facilitate more than one billion AI-powered autonomous decisions daily.

Synerise founder and CEO Jaroslaw Królewski said: “This investment validates our technology and vision, providing us with the resources to accelerate our growth plans.

“Together with VTEX, we will empower businesses to unlock the full potential of AI-driven customer engagement and achieve unparalleled success in the digital commerce landscape.”