Pulsate, a mobile-first engagement solutions provider engaged in driving digital banking relationships, has secured $7.75m in a Series A funding round.

The financing round was led by TruStage Ventures and Curql Collective.

TruStage Ventures managing director Sam Das said: “Offering personalised banking experiences will continue to be a key differentiator for community financial institutions.

“Customers expect institutions to be there at their moment of need, which is why mobile engagement platforms are important. By further investing in Pulsate, we are empowering them to help even more banks and credit unions serve their customers better and strengthen their relationships.”

Established in 2016, Pulsate helps customers to streamline revenue and engagement through their digital channels with data-driven, personalised, localised, and relevant mobile marketing communications.

The firm is said to be working with more than 270 credit unions and community banks reaching 20 million consumers.

Pulsate’s mobile-first engagement solution facilitates community financial institutions to ensure they are providing customised, timely and relevant outreach to their members and clients in their time of need. This will establish stronger banking relationships along with positioning themselves as their account holders’ primary institution.

The firm plans to leverage the new capital to further expedite its growth trajectory.

Pulsate will also utilise the funding to support the expansion of staff and resources, and empowerment of community financial institutions to cut through the digital clutter.

Pulsate CEO Sarah Martin said: “We are thrilled by the support from investors like TruStage Ventures and Curql who are committed to supporting our industry and share our vision for enhancing the future of digital engagement for community financial institutions.

“This not only validates the strength of our platform, but also further accelerates our mission to transform the way financial institutions build and foster meaningful relationships with consumers in the digital realm.”