Technology and operations consultancy LibertyFi and investment adviser Aptus Capital Advisors have merged to form a firm that will develop custom solutions for registered investment advisors (RIAs).
According to the parties, the combined entity services more than $20bn in client assets.
The new firm will also offer turnkey solution to enable advisors to fully outsource tech, investment management, and operations. It will also deliver à la carte services that can be integrated with an advisor’s existing technology.
Established in 2017, LibertyFi supports growth-oriented RIAs to drive revenue and scale their businesses with the Envestnet unified advice platform of integrated solutions.
The firm’s consulting services include assessing clients’ business processes and their supporting technologies, implementing the Envestnet platform, optimising operations, and offering middle-office support.
Besides, LibertyFi’s team of hands-on consultants helps advisers to outsource their middle office and utilise technology, allowing RIAs to concentrate on expanding their services, increasing their enterprise value, and scaling their businesses.
LibertyFi president and chief operating officer Alli Jordan said: “As we have continued to build on our success driving RIA growth and have been approached by various potential industry partners, we remained focused on ensuring an acquiring company would not only provide a new avenue of RIA support but would also match our company culture and values.
“By joining Aptus, we knew we could bring together like-minded companies focused on how we can deepen our advisor relationships by bringing more resources to the table.
Based in the US, Aptus Capital Advisors specialises in risk-mitigated investing. The firm aims to help independent wealth managers seek better client results.
Aptus Capital Advisors founder and portfolio manager JD Gardner said: “To deliver unique value, growth-oriented advisors lean on technology and differentiated offerings to build larger and deeper client relationships.
“Through this strategic acquisition, Aptus can better serve advisors with increased customisation, delivering valuable expertise to client partners looking to best leverage people and technology.”
