Enterprise engagement platform JRNI has partnered with engagement banking company Backbase to modernise customer engagement for financial institutions.

JRNI’s integration with Backbase will enable customers of financial institutions to book virtual and in-person appointments easily and securely. This is expected to result in enhanced customer satisfaction, loyalty, and staff efficiency.

The partnership will also provide financial institutions with an end-to-end embedded experience from initial engagement to ongoing relationship management and support.

As part of the collaboration, JRNI’s self-scheduling appointment booking solution will be made available as an add-on integrated within the engagement banking company’s digital assist offering.

The digital assist offering consolidates multiple systems for customer-facing teams in financial institutions, providing them with unified tools for seamless issue resolution and upselling. This integration is said to significantly diminish customer servicing costs.

Backbase ecosystems general manager Roland Boojien said: “We believe that the banking experience is enriched by building trust through personal connections.

“This partnership aims to seamlessly provide convenient personal connections in banking and wealth management, effortlessly uniting customers and trusted advisors at their preferred time and location.”

Backed by Akmazo Capital, JRNI offers enterprise engagement platform for financial services to schedule and expedite experiences across the entire customer journey at scale.

The firm helps businesses in delivering remote and in-person experiences that develop stronger customer relationships, enhance customer satisfaction and loyalty, and increase revenue and efficiency.

JRNI CEO Phil Meer said: “Backbase Digital Assist helps make interactions more efficient, effective, and of higher value.

“JRNI’s engagement capabilities complement Backbase’s offering to drive trusted connections and relationships. Backbase shares our vision and its global platform prioritises customer engagement as a critical pillar.”

Last month, Backbase partnered with high-value financial services provider EverBank to bolster commercial and treasury services.