Integrity Marketing Group has completed the previously announced acquisition of Gladstone Wealth Partners, a US-based wealth management firm that provides registered independent advisor (RIA) and broker-dealer services.

The financial terms of the deal are not revealed.

Through the acquisition, Integrity Marketing Group is anticipated to expedite its strategy by bolstering its financial planning offerings, while expanding its wealth management expertise.

It is expected to position the firm for long-term growth and value generation.

Following the transaction, the total assets under management and advisement of the Dallas-based Integrity Marketing Group have gone up to around $40bn.

Both parties entered into the deal in August 2022.

Founded in 2012, Gladstone Wealth Partners is a hybrid wealth-management platform, which provides an open architecture, multi-custodial RIA platform along with access to a full-service broker-dealer offering.

By centralising business processes including compliance, marketing, and operations, the firm helps to lower advisor risk and makes the transition to independence easier.

Gladstone Wealth Partners founder and chairman Robert Hudson said: “Gladstone’s extensive advisor support architecture and executive guidance perfectly complement Integrity’s full suite of technology, products and services in a way that empowers us to initiate more holistic outcomes for our advisors’ clients.

“Together, we will work to create a seamless ecosystem that gives financial service and insurance professionals the systems and resources they need to help their clients achieve lifelong financial goals.”

With the completion of the acquisition, Hudson and Richard Frick, CEO of Gladstone Wealth Partners, are anticipated to continue leading operations at the company.

Integrity Marketing Group is a wealth management and retirement planning solutions provider as well as a distributor of life and health insurance.

Integrity Marketing Group co-founder and CEO Bryan Adams said: “By integrating Integrity’s omnichannel capabilities with Gladstone’s top-tier financial service expertise, we can offer more comprehensive and holistic life, health and wealth planning solutions to more people than ever before.

“We look forward to providing ongoing innovation coupled with Gladstone’s impressive leadership, as we advance our shared mission of helping Americans plan for the good days ahead.”