Indian digital services and consulting company Infosys has signed a five-year partnership with automotive company smart Europe to provide customers with sustainable electric mobility.

The partnership will help smart Europe to transform its direct-to-customer (D2C) business model in Europe and offer improved customer experience, data-driven personalisation, and engagement for its existing and upcoming all-electric models.

Infosys will also help the automotive company in improving the online electric vehicle (EV) buying experience and deploying machine learning models to effectively estimate sales and aftersales demand.

smart Europe CEO Dirk Adelmann said: “We are pleased to have Infosys as our partner on this journey.

“Infosys’ strong leadership commitment backed by its ability to drive end-to-end application development and maintenance with efficiency and effectiveness, will help us boost our operational performance and user experience.”

The digital services and consulting company will also help smart Europe to efficiently sell EVs across 15 European countries with a D2C sales approach.

Besides, Infosys will enable the automotive company to establish involvement in lead generation, prospect conversion, sales, and aftersales channels, which will be bolstered by complete end-to-end ownership and accountability.

The Indian company intends to utilise its process, functional, and technical experience along with design thinking-led consulting approach to help smart Europe harness value from software, data, and cloud investments.

Infosys executive vice president and manufacturing global head Jasmeet Singh said: “Infosys has demonstrated a steadfast commitment to powering innovation-driven customer experiences across touchpoints through our automotive and mobility offerings.

“Leveraging a blend of our expertise in the domain and strong regional presence, we will help smart Europe GmbH fast-track the adoption of cutting-edge digital solutions.”