Global cloud-based SaaS wealth management technology provider, GBST, has made a significant move in the financial technology market with the acquisition of Advice Intelligence.

The announcement comes as GBST aims to enhance its offerings and expand its suite of adviser technology.

Advice Intelligence, a cloud-based end-to-end financial planning software solution, brings a range of features to the table.

Its independent CRM solution, client engagement capabilities, goals-based advice, mobile integration, and efficient workflows all converge into a single digital platform. This integration promises to elevate both financial adviser and client experiences in real time.

Advice Intelligence founder Jacqui Henderson said: “We’re thrilled to join a company as innovative and forward-thinking as GBST, with four decades of industry experience, an enviable client list, global footprint, and a collaborative and supportive culture.

“This acquisition provides GBST with an opportunity to progress and expand the growth of its digital advice solutions and I am certain we will achieve great things together.”

The strategic acquisition of Advice Intelligence is seen as highly complementary to GBST’s recently acquired Salesforce adviser solution, GBST WealthConnect. The combination of these two technologies will significantly boost GBST’s ability to provide digital and hybrid advice solutions to the global wealth market.

By bridging the gap between advice providers and the wider mass market, Advice Intelligence aligns perfectly with the industry’s push towards efficient and cost-effective digitised advice.

Anticipating a surge in demand for its comprehensive suite of cloud-based solutions, GBST is confident in its ability to deliver digitally-driven optimised advice for retail investors and their advisers. This offering aligns with the accepted recommendations in the Quality of Advice Review (QAR) in Australia.

The acquisition of Advice Intelligence marks a clear indication of GBST’s commitment to its growth strategy. It confirms the company’s dedication to the broader wealth management market as it expands its innovative suite of adviser technology.

The addition of this scalable and multi-functional solution, which is CRM agnostic, solidifies GBST’s position as a leading player in the ever-evolving financial technology landscape.

GBST global CEO Robert DeDominicis said: “The acquisition accelerates the delivery of our roadmap and positions GBST perfectly to capture a significant share of the growing advice practice management, digital and hybrid advice markets through the delivery of its market leading cloud-based portfolio of solutions.

“With the combined offerings of GBST, GBST WealthConnect and GBST Advice Intelligence to streamline advice and enhance client experience, GBST is well-equipped to expand its presence in Australia, the UK, and internationally.”