Friss, a provider of artificial intelligence (AI)-based detection and prevention for insurers, has launched a trust automation platform.

The new platform will enable insurers to boost their operational efficiency, claimed the US-based insurtech company.

Friss co-founder and CSO Christian van Leeuwen said: “In today’s world, we are quick to assess how we are treated in personal interactions with a company. Technology can be used to help in the process.

“It allows for normalisation and standardisation of high volume processes, while still allowing highly trained staff to provide feedback and support exceptions when necessary.

“Its difficulty lies in interactions with lots of individual cases that together make up a group. By launching the Trust Automation Platform, we will unlock new avenues most insurers would have never thought possible.”

The company said that its new platform will allow clients to safeguard and automate competence and deliver products and services via process excellence and expertise.

Said to be built on next generation technology, it will enable insurers to manage trust confidently along the entire insurance value chain, from the initial quote to any necessary claims and investigations.

As per the Gartner research, customer experience will be replaced with customer trust as the significant strategic term for positioning and messaging of distinguished services.

According to Friss, trust can be enabled through fair processes and the treatment of customers. The processes ought to be transparent to accomplish trustworthy customers, said the company.

Friss co-founder and CEO Jeroen Morrenhof said: “Trust is easily shaken and is nearly impossible to regain once lost. Customers will move to another insurer if interactions are not satisfying. Our Trust Automation Platform provides immediate informational fairness.

“Every result comes with the underlying rationale and is executed in a consistent, accurate and unbiassed manner, while maintaining the opportunity to add subject matter expertise when needed.”