US-based Fidelity Bank has selected Spiral, an impact-as-a-service platform for financial institutions, to empower the bank’s customers in facilitating support for local charities through everyday banking activities.

The collaboration with Spiral will enable Fidelity Bank to transform its digital banking experience by converting everyday purchases into local impact and launching an online offering called Giving Center.

With the integration of Spiral’s Everyday Impact, Fidelity Bank’s consumers and businesses will be able to round up their daily purchases to support their favourite causes, directly helping their community partners.

Besides, the American bank’s new Giving Center will allow its customers to seamlessly donate to their chosen charities directly from their online bank accounts.

The Giving Center will enable customers to generate a customoised portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.

Fidelity Bank community partners director Madison Burris said: “We are excited to enrich our customers’ digital experiences, offering fun and impactful ways for them to contribute to their local communities and make a big difference.

“With Spiral, we are not just assisting our customers in supporting causes they care about; we are also empowering our Community Partners to drive more digital donations and create awareness for their important missions.”

Furthermore, the partnership with Spiral will help Fidelity Bank to drive awareness and donations to local nonprofits directly from its customer base.

It will also enable the bank to create a positive change in its local community through fundraising campaigns, donation matching, as well as community events.

Spiral CEO and co-founder Shawn Melamed said: “Fidelity Bank has been supporting and providing banking services for hundreds of charitable organisations. By highlighting local nonprofits through everyday banking, they can elevate the efforts of their charitable missions, raise more contributions, and attract new donors.

“We look forward to helping more financial institutions amplify their community impact, increase digital engagement, and grow deposits from socially conscious consumers and businesses.”