Financial data and intelligence platform Brightflow AI, which enables small businesses to take control of their cash flow, has acquired US-based fintech company CircleUp.

The financial terms of the deal were not revealed.

Founded in 2012, CircleUp leverages machine learning and data to identify and assess consumer companies as well as provide capital and resources to emerging consumer brands.

The company is the owner of Helio business intelligence platform which has been designed to enhance the speed, quality, and objectivity of decision-making in the private company landscape.

With headquarters in San Francisco, California, CircleUp is backed by investors including Canaan Partners, QED Advisors, Union Square Ventures, TPG, GV, Temasek, Rose Park Advisors, and others.

CircleUp chairman and founder Ryan Caldbeck said: “We are excited to create a new standard for financial intelligence for consumer companies.

“The acquisition by Brightflow AI allows us to provide our customers with the data, insights, and tools they need to grow their businesses faster and more efficiently.”

Through the acquisition, CircleUp’s data and machine learning capabilities will be integrated with the Brightflow AI financial intelligence toolkit to develop an extensive solution for consumer enterprises that need support to grow their businesses.

According to CircleUp, Helio’s descriptive, predictive, and prescriptive analytics and comprehensive data will offer Brightflow AI’s clients with insights into their target markets.

It is also expected to add to Brightflow AI’s current capabilities that support clients in managing their cash flow and making better decisions about their finances.

Brightflow AI CEO and co-founder Robbie Bhathal said: “Brightflow AI provides equitable access to data and growth opportunities to the everyday business owner.

“By acquiring CircleUp, we’re able to deepen our data, machine learning, and analytics capabilities, strengthen our own financial intelligence platform, and provide our customers with the most comprehensive solution available.”

Based in California, Brightflow AI delivers modern financial tools to provide business owners with real-time visibility into their revenue, demand forecast, cash flow, profitability, return on ad spend (ROAS), and customer lifetime value (LTV) data.