Banco do Brasil has selected India-based IT services and consulting company HCL Technologies (HCLTech), through a bidding process, to boost the Brazilian bank’s digital transformation and customer relationship management (CRM) journey.

In this regard, HCLTech will implement Salesforce CRM for the Latin American financial institution.

According to the Indian company, its partnership with Salesforce will allow Banco do Brasil to hyper-personalise customer relationship and service solutions.

Furthermore, the bank will be able to drive greater customer satisfaction and engagement within its omnichannel ecosystem by leveraging artificial intelligence (AI) resources, data unification, and intelligent guidelines.

HCLTech Brazil vice president and country manager Fabiano Funari said: “We are proud to be part of the transformation and modernisation of one of the most important banks in the country.

“The partnership with Salesforce is another significant step for HCLTech in accelerating the digital transformation of financial services in Brazil. We look forward to collaborating with Salesforce to implement one of Brazil’s most complex CRM projects in Banco do Brasil.”

The Indian company said that it will form a dedicated team of specialists with extensive CRM experience to deploy Salesforce solutions for Banco do Brasil.

HCLTech will also make use of four Salesforce solutions to enhance and transform the customer experience throughout the Brazilian financial institution.

The solutions include Financial Services Cloud, Marketing Cloud, Salesforce integration manager, and Professional Services.

The integrated platform will enable the bank to utilise client interactions and insights to deliver adequate and tailored products.

Salesforce Brazil general manager Fabio Costa said: “We are excited about the partnership with HCLTech and are confident that our integrated solutions will strengthen Banco do Brasil’s relationship with its customers.

“We look forward to enabling their digital transformation journey to impact productivity when it comes to sales, customer service and marketing.”