Archer, a technology-enabled service provider catering to the investment management industry, has announced a strategic partnership with Brooklyn Investment Group.

This collaboration aims to offer Archer’s asset manager clients a comprehensive and fully integrated separately managed accounts (SMA) platform. The platform is specifically designed to facilitate fully personalised direct indexing, seamlessly incorporating automated tax-loss harvesting capabilities.

By joining forces with Brooklyn Investment Group, Archer aims to deliver a powerful solution that empowers investment managers with a range of cutting-edge features.

Archer president and CEO Bryan Dori said: “As investors increasingly demand personalised investments, including direct indexing and tax-efficient strategies, asset managers are looking to innovative technology to help them meet the need,” said

“The sophistication of Brooklyn’s platform is unlike anything we have seen on the market, and we’re excited about the many ways this solution can help our clients drive long-term growth.”

The platform’s key offerings include streamlined account opening processes, customized index creation, automated tax-loss harvesting, and optimized trade execution. These capabilities collectively promote client engagement and facilitate business growth for asset managers.

One of the standout features of this fully integrated platform is its utilization of artificial intelligence (AI) technology. Leveraging AI, the platform is capable of generating bespoke portfolios and strategies that surpass conventional negative screening techniques.

This advanced functionality enables investors to access investment opportunities that align precisely with their unique financial goals, personal values, and areas of interest.

Through the integration of natural language processing technology, publicly available data sources seamlessly merge with Archer’s extensive datasets. This integration empowers asset managers with superior information, equipping them with valuable insights to make well-informed investment decisions.

Furthermore, the platform offers an array of tools for environmental, social, and governance (ESG) integration, as well as thematic integration. Asset managers also gain the flexibility to integrate multiple strategies into a single account, while benefiting from an intuitive user interface and industry-leading speed to market through seamless connectivity with counterparties.

Brooklyn CEO Erkko Etula said: “Our shared vision is that tech-powered SMAs will transform the asset management industry, much like ETFs transformed an industry dominated by mutual funds over the past three decades.

“We’re excited to see how the turnkey direct indexing solution powered by our strategic partnership benefits firms seeking to provide higher levels of customization and tax-efficiency to their clients. As A.I. advances, so will our platform.”