401GO, a next generation retiretech innovator, and Apex Fintech Solutions Inc. (“Apex”), an innovation launchpad for the global investment ecosystem, have entered into a strategic collaboration. Through this alliance, 401GO will leverage Apex’s advanced technology solutions to transform and expand its service offerings, delivering a retirement planning experience that is designed to rival a full-service investment platform.
The collaboration will launch with mandatory retirement plan distributions, commonly known as automated force-outs, and will quickly expand to include embedded IRA rollovers, emergency savings solutions, and a broad range of investment brokerage services. 401GO will serve as the client-facing entity, providing direct support and services to plan sponsors and participants, while Apex delivers the underlying technology, execution, clearing, and custody infrastructure that powers these solutions.
“Our plan participants and financial advisors are always asking us to expand our range of services we offer,” said 401GO Chief Growth Officer Stan Smith. “We listened and decided that instead of building this new functionality slowly ourselves, we’d fast track it with Apex’s embedded brokerage infrastructure as our launchpad.”
Initially focused on servicing small and medium-sized businesses, 401GO has evolved to accommodate companies of all sizes. Apex’s cutting-edge technology and its ability to support accounts of any size align faithfully with 401GO’s mission of delivering tech-forward and frictionless retirement savings solutions to the entire market.
“Our collaboration with 401GO is a testament to our mission of breaking down barriers and enabling seamless access to investing solutions,” said Connor Coughlin, Chief Commercial Officer at Apex Fintech Solutions. “With Apex’s flexible, API-first infrastructure, we are empowering 401GO to extend its services to businesses of all sizes and deliver a more modern and efficient retirement planning experience that aims to meet the evolving needs of today’s investors.”
This alliance marks a significant milestone in bringing Apex’s expertise to the 401(k)-provider space. With high levels of technological and philosophical compatibility, the collaboration paves the way for transformative solutions that enhance ease of use, expand access, and deliver innovative retirement and investment services.
