Amana, a neobroker in the Middle East and North Africa (MENA) region, has introduced an automated investment platform, Amanainvest, for individuals at all levels of financial expertise.

Designed to simplify wealth building, the new product offers a “set it and forget it” model with no management or subscription fees. It helps users invest easily in line with individual financial goals and risk preferences.

Besides, Amanainvest ensures that 100% of returns directly benefit the investor.

The new offering provides a range of options tailored to meet diverse investment strategies. These include pre-built plans featuring curated portfolios categorised by asset class or risk level.

It also includes customisable plans that allow users to adjust existing plans according to personal financial objectives.

The platform also has “build-your-own plans” feature for creating unique portfolios with up to 20 assets, including stocks, exchange-traded funds (ETFs), and crypto.

Amana CEO Muhammad Rasoul said: “Our mission is to make investing accessible and seamless.

“With amanainvest, clients benefit from sophisticated but simplified tools that keep investing easy, automated, transparent, and rewarding—and entirely free of fees. This launch strengthens our position as the go-to partner for investment and trading in the MENA region.”

According to Amana, the new automated wealth-building platform facilitates control, convenience, and customisation required for all modern investors.

It also has flexible recurring deposits, giving users the choice of weekly, monthly, or one-time investments. There are no lockup periods, and investors retain full control of their funds.

Amanainvest also caters to the region’s diverse needs by offering Sharia-compliant investment options.

By eliminating management, subscription, and exit fees, the platform ensures that investors reap the full benefits of their returns.