US-based fintech firm Altruist has announced the launch of Hazel, a new artificial intelligence (AI) platform developed to enhance the efficiency of financial advisers.
Hazel seeks to improve productivity by drawing on both industry knowledge and the specific data of individual firms.
A key feature, “Ask Hazel Anything,” allows advisers to obtain immediate answers to inquiries based on past client interactions, emails, documents, customer relationship management (CRM) systems, and relevant market and regulatory information.
This function can assist advisers in recalling previous discussions and planning future engagements with clients.
In addition, Hazel offers a daily summary of meetings, tasks, and communications. It drafts client emails in an advisor’s personal style and automatically generates tasks following meetings, synchronising them with CRM platforms such as Salesforce, Wealthbox, and Redtail.
To prepare advisers for meetings, Hazel provides summaries of past notes and recent account activities.
The platform also supports real-time note-taking, transcription, and meeting summaries while ensuring client data protection through advanced encryption and strict privacy regulations that prevent third-party data sharing.
Hazel is Altruist’s first major AI release following its acquisition of Thyme in June 2025. By combining Thyme’s capabilities with Altruist’s custodial expertise, Hazel is engineered to serve the specific needs of financial advisers.
Available as a standalone platform, Hazel is priced at $60 per seat monthly or $600 annually, with a free trial offered online. Upcoming integrations with Altruist’s custodial platform aim to provide deeper insights by accessing extensive data, thus enhancing advisers’ ability to anticipate client needs more accurately.
In April 2025, Altruist secured $152m in Series F funding led by GIC, along with contributions from Salesforce Ventures, Baillie Gifford, and other partners. This round valued the company at approximately $1.9bn.
Last year, Altruist launched various new products, including automated tax management tools and digital fixed-income trading options, achieving substantial growth in revenue and client base.
