Viridian Financial Group, a financial services company in Australia, has entered into an investment agreement with private equity firm TA Associates.
This investment, which has received approval from Viridian’s founders, board of directors, and senior management, is aimed at bolstering the company’s growth.
Upon finalisation of the transaction, Viridian and TA Associates plan to collaborate closely to drive the firm’s expansion.
TA Associates Asia Pacific head Edward Sippel said: “Throughout our multi-year, deep dive into Australia’s wealth management sector, Viridian consistently emerged as a leading innovator in its market segment, driven by its compelling asset platform, diversified product offering and strong culture of client and advisor alignment.”
Established in 2015, Viridian manages approximately $16bn in assets and serves over 15,000 clients through its divisions: Viridian Advisory, Infinity Capital Solutions, and Smartmove Lending.
The company is headquartered in Melbourne and provides wealth advisory services, investment solutions, and mortgage broking. It has a workforce of more than 400 people.
The investment deal with TA Associates will enable Viridian to utilise the private equity firm’s global resources and expertise to enhance its service offerings and improve client outcomes.
The partnership intends to leverage TA Associates’ extensive experience within the financial services sector to advance Viridian’s capabilities.
Viridian joint CEO and executive director Raamy Shahien said: “Since Viridian’s founding nearly a decade ago, we have remained steadfast in our client-centric philosophy, focused on empowering Australians through holistic financial advice, innovative solutions and exceptional service.
“Having built a strong relationship with TA, and after collaborating closely with them to structure our partnership, we are confident that TA is the ideal partner to support Viridian’s growth and vision moving forward.
“Our partnership with TA marks a significant milestone in our journey, serving as both a recognition of our strong track record thus far and a catalyst for future growth as we continue to expand in an ever-evolving market.”
Completion of the agreement is subject to customary conditions, with settlement anticipated in Q3 2025.
