Vanguard has introduced a new generative AI tool designed to aid financial advisers by offering personalised content tailored for client communications.
This new tool, named Client-Ready Article Summaries, allows for the creation of custom synopses from Vanguard’s most-read market insights. These summaries can be adjusted according to the client’s investment knowledge, life stage, and preferred communication style.
The tool also automatically generates necessary disclosures, streamlining the process of sharing information with clients.
Vanguard’s financial adviser services division currently supports over 50,000 advisory firms encompassing 150,000 advisers.
Vanguard financial adviser services digital and analytics head Sid Ratna said: “Advisers are increasingly seeking ways to leverage trusted AI solutions that support their practice—giving them more time towards higher value-added services like behavioural coaching and financial planning.
“The best advisers can get even better with AI in their client toolkit, and Vanguard’s Client-Ready Article Summaries help advisers drive personalised and actionable conversations that enhance client relationships over the long-term.”
The launch of the Client-Ready Article Summaries aligns with Vanguard’s broader mission to enable better investment outcomes through innovative technology.
By enhancing communication tools, Vanguard aims to assist advisors in delivering efficient service and improving client relationships. The new capability is presently in its beta phase, with plans for expansion to include more advisor-relevant content.
In addition to the Client-Ready Article Summaries, Vanguard is actively experimenting with technologies such as spatial computing, quantum computing, and blockchain. These efforts are aimed at enhancing investment performance, broadening access for investors, and providing more personalised experiences.
Vanguard financial adviser services adviser technology head Lauren Wilkinson said: “Consistent with our mission, Vanguard takes a client-first approach to exploring and innovating with emerging technology.
“We are excited to continue to bring to market technology that improves access to our unique products, services, and insights, and delivers hyper-personalised experiences that position our investors to accomplish their goals.”
