Backbase, a Netherlands-based fintech company, has launched what it claims to be the world’s first artificial intelligence (AI)-powered banking platform.
The launch follows the introduction of its Intelligence Fabric solution in September 2024.
The platform is designed to unify customer servicing and digital sales functions, offering financial institutions a single framework to manage core operations with AI integration.
The company stated that this next-generation platform is intended to help banks streamline their digital transformation strategies by embedding AI across customer journeys and internal workflows.
Backbase CEO and founder Jouk Pleiter said: “This isn’t proof-of-concept AI. This is a packaged, production-ready operating model to move banks from experimentation to execution, fast. AI waits for no bank.
“It’s not a wait-and-see – it’s here, now, and it’s rewriting the rules of the industry. The time to act is now.”
According to Backbase, the new product enables banks to modernise self-service capabilities and automate decision-making. It is also designed to improve customer acquisition, retention, and revenue growth by embedding AI across sales and servicing touchpoints.
The core of the platform is structured around the Intelligence Fabric, a unified data layer that draws on customer behavioural patterns, transactional activity, and operational signals to generate real-time, actionable intelligence.
This intelligence supports the deployment of modular AI agents. Referred to as Agentic AI, these agents are programmed to automate specific tasks, propose recommended actions, and augment productivity across customer-facing and back-end operations.
Backbase has positioned these AI agents as a differentiating feature, engineered to operate within defined regulatory and compliance parameters. These agents are designed to support both sales and service teams by automating routine actions and scaling decision-making processes in real time.
The company underlines that the platform adheres to a “trust and secure by design” principle.
All AI-driven decisions and outputs are intended to be transparent, traceable, and compliant with operational risk and governance standards. This design approach seeks to address growing regulatory scrutiny over AI adoption in financial services.
Another component introduced is the “AI Factory,” a delivery model aimed at supporting financial institutions as they scale their AI capabilities. Through this embedded structure, Backbase integrates its own AI specialists with client teams to support co-development and rapid deployment of use cases.
This model is intended to help banks overcome internal skill gaps and deliver AI-led outcomes at speed.
The company stated that the platform is now globally available and has already been adopted by several institutions, which report early-stage improvements in efficiency and digital conversion metrics.
It positions the launch as a response to increasing industry pressure on banks to modernise their operating environments and compete with fintech challengers that have advanced in AI deployment.
Backbase claims the current digital ecosystem is reaching an inflection point, where institutions relying on fragmented systems and legacy infrastructure may risk falling behind. It believes that banks mastering AI-driven orchestration across the full customer lifecycle, from acquisition to retention, will define the next era of banking transformation.
The company reiterated that its AI-powered banking platform is engineered to operate at scale while meeting institutional requirements around compliance, cybersecurity, and operational integrity. The release forms part of its broader ambition to embed AI into every core layer of banking workflows and position banks to respond more dynamically to customer needs.
